Sittingculture Launch – Online Portal


29 Jul Sittingculture Launch – Online Portal‘ was formally launched by Dr Vikram Shah, famous orthopedic consultant and Chairman of Shalby Hospitals and Mr. Vishal Mehta, CEO of Infibeam in presence of more than 200 crème de la crème of Ahmedabad.

‘HOF’- city based premier furniture brand with a successful track record of more than two decades entered the ecommerce space with this portal in partnership with ‘Ecumen’- a leading Ecommerce Consultancy and Digital Marketing Agency.

While HOF creates excellent products, Ecumen paves the way to get them across to people all over the country through ecommerce. is a unique attempt to change one of the most basic human activities-Sitting. It offers specialized ergonomic chairs in categories like Premium, Professional, Students and in future, specialized chairs for Women also. This portal will make HOF products available across 70% of India through the tie-up with their logistic partners FedEx. Interior Designers & Architects can also browse through the products and share them with their clients, straight from the site. The site also offers multiple payment options- apart from regular, customers can also buy products on EMI.

Mr. Chirag Dagli, Director- Ecumen and Co-Founder- explained, “‘ is set to bridge the existent buyer-seller gap in the ergonomically inclined furniture segment in India. Mr. Kartik Donga, Director- Ecumen and Co-Founder-, said, “With EMI options, multiple categories and options and doorstep delivery, is a shopper’s delight, not only for individuals but also for bulk purchases made by corporates, government and institutions.”

On the occasion of the launch, Mr. Kunal Patel, MD, HOF said, “HOF has always been committed to quality products based on scientific need & technological advancement since its inception.”

Talking about the importance of correct postures, Dr. Vikram Shah said, “In today’s fast paced urban lifestyle, one spends most of the time working at the desk. The least anyone can do is adopt a right posture and take intermittent breaks while required to sit for long hours. Ergonomically designed chairs are a sure help to prevent such pains and problems to a great extent.

The launch event also had leading orthopedic consultant and Joint-replacement surgeon Dr. Maharshi Bhatt and eminent ergonomist Ms. Paulomi Desai give interactive sessions on the importance of correct posture in daily life. The audience received from them some excellent tips and simple exercises to lead healthy lifestyles.